INTRODUCING THE GOODYEAR WELT SUPERFLEX FROM JONES BOOTMAKER

The Jones Bootmaker Goodyear Welted Superflex collection launching this month, brings a whole new dimension to the Goodyear Welt shoe as we know it.

Considered the crème da le crème of shoe making, the Goodyear Welt is a recognised hallmark of well-crafted footwear. Long-lasting and repairable they’re the ideal shoes for a gent that appreciates the finer things in life due to the materials used and the superior construction methods.

Enter Jones Bootmaker’s SS21 giveaway here

WHAT’S NEW WITH THIS SHOE?

Until now there has always been a ‘breaking in’ period with Goodyear Welted shoes, because the construction is so durable it can take a good few wears for the shoes to soften and mould to your foot. Enter the Jones Bootmaker Superflex collection which has a more supple sole meaning there’s no breaking-in period just a light and flexible feel from the get-go.

THE GOODYEAR WELTED SUPERFLEX CONSTRUCTION

To put it simply Goodyear Welted shoes are built to last. The welt is a strip of leather that is stitched around the outer edge of the shoe and then onto the insole, the outsole is then sewn to the welt, giving a durable, hardy, and water-resistant construction. In this collection the shoe is made with less cork across the part of the shoe that naturally bends with each step, giving a flexible sole from day 1. The shoes can be re-soled, making this a sustainable footwear choice too.

A GOODYEAR WELTED SHOE FOR THE 21^ST CENTURY

Every now and again even the classics need an update, and after 150 years Jones Bootmaker felt it was time to make the well-loved Goodyear Welted shoe easier to wear by today’s style and eco-conscious gent. The chukka boot and Derby shoe on offer from Jones Bootmaker boast all the benefits of the craftsmanship of the Goodyear Welt shoe with the ease of wear of the Superflex sole.

THE GOODYEAR WELTED SUPERFLEX COLLECTION

In the Jones Bootmaker collection choose from a classic leather lace-up Derby or a suede chukka boot, both of which have understated silhouettes and the ability to work across your wardrobe rotations.