MFMEcco celebrates the Outdoor collection with a trip to Hackney City Farm alongside Bushy Broweth, Safaa Loyd and Harlie Briggs.
ECCO showcase a distinctive range of styles from both SS22 and AW22 for The Outdoor campaign by celebrating the outdoors across urban and natural spaces. Influencers and style protagonists Bushy Broweth, Safaa Loyd and Harlie Briggs feature throughout sporting a variety of silhouettes from the Outdoor range creating a sense of togetherness whilst maintaining each other’s unique point of view.
Illustrating the importance of the individual’s aesthetic in a world dominated by social media the collection of styles incorporate technical and visual design elements allowing for comfortable, durable and stylish wear. The BIOM 2.0 and BIOM 2.1 X COUNTRY are seen throughout the campaign in a multitude of colour ways from terracotta to ocean blue with both silhouettes boasting an ultra light PHORENE midsole delivering energy return and bounce.
Classic styles such as the MX ONSHORE and MX FLIPSIDER worn by Harlie and Saffa, also receive multiple colour ways this season with both sandals constructed by ECCO FLUIDFORM Direct Comfort Technology for a modern balance of cushioning and rebound.
The Outdoor Collection is designed with flexibility in mind ensuring each style can take you from the beach to the woods, the city and beyond by providing diverse silhouettes and colour combinations so that everyone no matter their story can express themselves with ECCO.
RRP £50 – £150
About ECCO
ECCO is one of the world’s leading shoe brands, combing style and comfort. ECCO’s success is built on top-quality leather and innovation technology. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 101 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned founded in Denmark in 1963 and employs 21,400 people worldwide.