Emily JubbThis June, global online retailer boohooMAN has teamed up with one of the biggest names in music to launch an exclusive collection of summer fits. Marking a significant milestone for the menswear e-tailer, boohooMAN has officially teamed up with American rapper and award winning artist DaBaby.
Co-created by DaBaby over virtual meetings between Charlotte, North Carolina and Manchester, England, the boohooMAN x DaBaby collab is a 100 piece limited edition collection that perfectly embodies Baby’s bold, creative and colorful style.
“For me, DaBaby is one of the hottest rappers out there right now. His style and music align perfectly with who we are as a brand – this collab is going to be BIG! I’m excited for the world to see what we have in store and to welcome DaBaby to the family!” – boohooMAN CEO, Samir Kamani
Boom! The news is out. I’ve officially partnered with boohooMAN on a fashion collection and it is dropping real soon! I can’t wait for y’all to see it – stay tuned, set your alarms and go cop it before it sells out!’’ – DaBaby
Keeping in line with the brands ethos of providing accessible, trend led product for all, boohooMAN continues to appeal to its ever expanding audience by not only offering diverse, stylish and affordable garments but by collaborating with global talent to create something unique and accessible for their fans.
The boohooMAN x DaBaby collection includes everything from relaxed day-to-day fits made up of track sets, jersey staples and relaxed tees featuring statement graphics and classic print techniques to bright, loud and expressive fits, perfect for festivals and shows. The varsity aesthetic is also in full motion with a variety of jackets, cardigans, sweaters and basketball shorts taking on a preppy tone and including design variations of the word Baby.
In contrast, the range also undertakes a luxe approach by featuring softer, neutral color palettes, matte satins and paisley prints. Key pieces include the luxe souvenir jackets that can be teamed up alongside smarter tees and a variety of denim.
“This collection was designed with the lifestyle of DaBaby in mind, with looks taking you from the street to the studio and to the stage – we wanted to create something for everyone! Baby’s style is on point with who we are and his bold, youthful style appeals so well to our customer. This has been an exciting project for the team to work on! I’m gassed for the world to see it” – boohooMAN Head of Design, Shane Chin
With price points ranging from $8- $80, the boohooMAN x DaBaby collection will be available on boohooMAN.com and boohoo.com on Wednesday 30th June 2021.